Pareidolia

Pareidolia
Immersive light sculpture for Clerkenwell Design Week
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About

Pareidolia is an immersive sculpture exploring concepts of movement, memory, and pattern with a large-scale digitally fabricated installation made out of Krion, a stone composite derived from natural minerals.

Pareidolia is a human phenomenon to interpret meaning and understanding from the patterns, shapes and stimulus we encounter. The sculpture begins with a fluid impression of movement carved into it and the viewer is invited to understand and make sense of this dynamic shape. As a static object during the day we can understand a memory of movement that has happened in the past and as a dynamically lit object we can witness the movement at night in the present. The natural occurring phenomenon of the Aurora Borealis with its undulating colour display inspired a set of light sequences that permeated the sculpture by night.

Pareidolia is a sculptural collaboration between Jestico + Whiles, Porcelanosa, Studio Fractal and Architainment Lighting.

Photography by Aurelien Thomas, Emmanuelle Bosse, Sam Wong and Ian Payne

Video
Pareidolia
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Gallery
Location

Clerkenwell

Architect

Jestico + Whiles