11 Soho Street, London


Allford Hall Monaghan Morris



Photography and Film

James Newton

StudioFractal have completed an architectural light installation within AHMM’s award-winning Oxford Street development. Inspired by the green spaces of London and the changing seasons, the graceful installation mimics the glazing frit pattern through a series of active colour changing events.

Seasonal changes and celebratory annual events are the focus of the content developed by the SF team. The 2,590 individually controlled LEDs are programmed with subtle changes in colour, pattern, speed and brightness, providing a sinuous flow of illumination between levels and attracting attention with its hypnotic colour variations.