Oxford Street Illuminations Competition, London


RIBA, Oxford Street, New West End Company, Transport for London (TFL) and Westminster City Council


3D Reid

Based on the concept of the Northern Lights (Aurora Borealis), the design uses a continuous, linear, colour-shifting light field to create an artificial ‘aurora’ that cascades down the unique shopping street. The design developed in collaboration with 3D Reid has two main elements, a ribbon and a star field. The ribbon uses 500,000 fully addressable, three colour LED luminaires to create a never-repeating continuous geometry that undulates along Oxford Street from Tottenham Court Road to Marble Arch. At each of five ‘gateways’, the ribbon takes a more flamboyant path and its programming changes, providing a strong sense of arrival for visitors.