Qatar Duty Free, Hamad International Airport, Qatar

Retail Design



Qatar Duty Free

Hamad International Airport is the sole international airport in the state of Qatar, providing a superior passenger experience for those travelling to and from the country. Working with masterplanning retail designers Wanda, StudioFractal integrated lighting within focused areas of the development to enhance passenger flow and experience. The Viale Di Lusso (Luxury Boulevard) is the luxury zone designed to attract attention and draw customers from the concourse into the boulevard with organic flowing architecture and lighting built into every plane.Further developments include the Main Liquor, Tobacco and Confectionery Store, Menswear, Axis Perfumes & Cosmetics and Luxury Watch zone. Each area is approached with an individually tailored lighting design to showcase the collection of products within, with varying colour temperatures, layered and focused illumination.