Qatar Duty Free, Hamad International Airport, Qatar
Retail Design
Wanda
Client
Qatar Duty Free
Hamad International Airport is
the sole international airport in the state of Qatar, providing a superior
passenger experience for those travelling to and from the country. Working with masterplanning
retail designers Wanda, StudioFractal integrated lighting within focused areas
of the development to enhance passenger flow and experience. The Viale Di Lusso
(Luxury Boulevard) is the luxury zone designed to attract attention and draw customers
from the concourse into the boulevard with organic flowing architecture and
lighting built into every plane.
Further developments include the Main Liquor, Tobacco and Confectionery Store,
Menswear, Axis Perfumes & Cosmetics and Luxury Watch zone. Each area is
approached with an individually tailored lighting design to showcase the
collection of products within, with varying colour temperatures, layered and
focused illumination.